What Pay-Per-Use, Growth, and Unlimited actually cover, where extra charges still appear, and how to choose without overbuying.
Pricing and feature coverage checked against HighLevel's official support documentation on September 16, 2026.The subscription is per enabled location. A business with five locations on Unlimited would therefore budget five AI Employee subscriptions, before separate phone-system or other usage charges.
Best suited to light, irregular, or experimental AI usage where a fixed monthly subscription is not yet justified.
Useful when AI is becoming part of daily operations but usage is still moderate enough that the included allowances cover most work.
Designed for locations using AI continuously across conversations, calls, content, reviews, and other supported workloads.
HighLevel states that AI Employee Unlimited covers Voice AI usage for inbound calls, outbound calls, and the Voice AI widget, subject to fair use. Phone System charges still apply separately to phone calls. Keep those two cost buckets separate when estimating real operating cost.
| AI product | Pay-Per-Use | Growth | Unlimited |
|---|---|---|---|
| Conversation AI | Token cost | 1,000 responses/mo | Unlimited* |
| Voice AI | Voice + token cost | 100 AI minutes/mo | Unlimited* |
| Reviews AI | $0.01/review | Unlimited* | Unlimited* |
| Content AI | Usage-based | Unlimited* | Unlimited* |
| Managed Agents | Token cost | 100 runs/mo | 1,000 runs/mo |
| Ask AI | Token cost | Usage included | 3× included usage |
| AI Studio | Token cost | Usage included | 3× included usage |
| Agent Studio | Pay-per-use | Pay-per-use | Pay-per-use |
*Unlimited features remain subject to HighLevel fair-use terms. Product pricing, model rates, and included limits can change.
Start with Pay-Per-Use when usage is sporadic and you want real usage data before committing to a subscription.
Growth is the middle ground when 1,000 Conversation AI responses and 100 Voice AI minutes cover the location's expected monthly workload.
Unlimited becomes easier to justify when conversation and voice volume would repeatedly push beyond Growth allowances.
Examples show AI subscription cost only and exclude separate phone-system charges, usage-based products, taxes, and other HighLevel add-ons.
HighLevel currently lists Growth at $50/month per enabled location and Unlimited at $97/month per enabled location. Pay-Per-Use has no monthly AI subscription and bills supported usage as it occurs.
Yes. HighLevel currently says Unlimited includes inbound, outbound, and widget Voice AI, subject to fair use. Phone System charges still apply separately.
No. HighLevel's current pricing documentation lists Agent Studio as pay-per-use across all three AI plan options.
HighLevel supports AI Employee rebilling and reselling. Its current support documentation says the agency needs the $497/month Agency Pro plan to rebill AI Employee usage.
HighLevel official AI Product Pricing documentation, AI Employee access/rebilling documentation, and HighLevel's pricing page. SkillMerchant is an independent third-party resource and is not HighLevel.