Starter$97/mo$970/year
- Up to 3 sub-accounts
- Unlimited contacts
- Unlimited users
- Core HighLevel features
- 24/7 support
Useful for a single business, a small client roster, or testing HighLevel before scaling.
Pricing guide + calculator
HighLevel pricing, without the guesswork.
Compare the current plans, see what actually changes at each level, and estimate your software cost before you choose.
Pricing checked against HighLevel's official pricing pages on September 16, 2026.Starter$97/moUp to 3 sub-accounts
Unlimited$297/moUnlimited sub-accounts
Agency Pro$497/moSaaS Mode + advanced agency tools
Plan comparison
Start with the capability you actually need.
All three plans include unlimited contacts and users. The biggest jumps are sub-account capacity, agency rebilling/API access, and SaaS Mode.
Most popular on HighLevel
Unlimited$297/mo$2,970/year
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone & email at cost
- Basic API access
The practical step-up when 3 sub-accounts is no longer enough or you need a scalable multi-client agency setup.
Agency Pro$497/mo$4,970/year
- Everything in Unlimited
- SaaS Mode
- Automated sub-account creation
- Rebill phone & email with markup
- Advanced API access
Built for agencies reselling HighLevel as software or needing higher-level API and rebilling capabilities.
Free calculator
Estimate your HighLevel cost.
Choose what you actually need. The calculator selects the lowest base plan that satisfies those requirements and adds optional AI Employee subscriptions.
Planning estimate only. Usage-based phone, email, AI, hosting, domains, WhatsApp, and other add-ons may create additional charges.
Costs beyond the base plan
Budget for the extras you will actually use.
$50/moAI Employee GrowthPer enabled sub-account
$97/moAI Employee UnlimitedPer enabled sub-account
$49/moBranded Client Portal AppPer sub-account
$59/moDedicated email IPPer IP
$297/moHIPAA complianceAccount-level add-on listed by HighLevel
$497/moWhite label mobile appOptional add-on
HighLevel also lists usage-based and other optional charges. Verify current in-app pricing before committing because plan features and add-on pricing can change.
Quick decision guide
Three questions usually narrow the choice.
01Need more than 3 sub-accounts?
Unlimited is the lowest current base tier that removes the cap.
02Selling HighLevel as your own SaaS?
Agency Pro is the relevant tier because SaaS Mode and automated sub-account creation live there.
03Need markup rebilling or advanced API access?
Agency Pro is the lowest tier HighLevel currently lists with those capabilities.
FAQ
HighLevel pricing questions.
How much does HighLevel cost?
As of September 16, 2026, HighLevel lists Starter at $97/month, Unlimited at $297/month, and Agency Pro at $497/month. Annual prices are $970, $2,970, and $4,970.
What is the biggest difference between Starter and Unlimited?
Starter is capped at 3 sub-accounts. Unlimited removes that cap and adds basic API access and phone/email rebilling at cost.
When does Agency Pro make sense?
When you need SaaS Mode, automated sub-account creation, markup on phone/email rebilling, or advanced API access.
Are AI costs included in the base plan?
Some AI features are included or usage-based. HighLevel separately offers AI Employee Growth at $50/month per enabled location and AI Employee Unlimited at $97/month per enabled location. Phone-system charges can still apply.
HighLevel official pricing page and HighLevel Support pricing documentation. SkillMerchant is an independent third-party resource and is not HighLevel.